Most pharmaceutical names suck. It’s unfortunate because these are products that for many people will change lives. In some cases, they cure or extend a life, or at the very least, make a life a little better. Most of the names for game changing products are born from a list of cold attributes, uninspired synonyms, and unpronounceable word parts.
A big challenge for developing a great Rx brand name is strict regulations that require the name to not sound or look like any other marketed product. With a plethora of products entering the market, that can mean names will continue to get longer and weirder.